Thursday, February 7, 2013

Three Keys of a Mobile Website

We are in the new era, the era of mobile, and there is no denying it. People use their smartphone for nearly everything. People are playing games, checking in with Foursquare, they are updating their statuses on Facebook, they are tweeting, and more. Want to go out to dinner and try something new? People are turning to Yelp, Urban Spoon, Google Local, etc. for recommendations. These profiles that people are checking out usually have a link to the business's website; and a standard website doesn't usually function as well as a mobile website.

A mobile website is designed to give smartphone users the best experience with a business's website. Before getting a mobile website there are a few key things to keep in mind; below are the three key fundamentals of a mobile website.


One of the main purposes of a mobile website is that it loads faster on a user's smartphone compared to a regular website. Typically a user will wait three seconds for a site to load before they leave to go to another website, most likely your competition's. A fast loading mobile website will ensure that a user at least sees your site.

A way to help boost a mobile websites loading time is to have the layout as a single column, and use primarily text. After all, most of the information a user is looking for is text. Keep your images to a minimal; when you do use images, make sure they are a small file size (without losing quality), and use height and width attributes so the browser can prepare the layout faster. Now that your site is loading fast, a user has to be able to easily use your site.


Along with having your mobile website load fast, make your mobile website an easy to use, and interactive. A user should be able to come to your mobile website and have little... actually, no question about what to do. Users should be able to quickly get the information they need, and have a clear call-to-action.

Text and navigation should be easy to read and easy to use. With a regular website on a smartphone, users have to "pinch and pull" to get the desired information. Sometimes the information is an image instead of text, so it's not interactive, and on a smartphone that means it's not usable. Information like your phone number, business hours, location, even a map to you should not only be easy to find, it should be convient to use.

Don't only have your phone number on your mobile website, have a "click-to-call" button as well. Have a map to your location? Have it to where if a user clicks on it, it brings up their map/GPS program on their smartphone. With speed and usability that leads to our third key of a mobile website, experience.


A website is typically the first experience a potential customer has with your business. Now that more people are accessing websites from their smartphones, your mobile website is that potential customer's first experience. You want your business, website, and mobile website to carry the same brand image.

A mobile website is designed to compliment your already existing website. Your mobile website doesn't need all the "bells and whistles" your regular website may have. All those "bells and whistles" will actually effect your speed and usability, leading to a bad mobile experience. With a mobile website you are essentially stripping down your content to the essentials. Remember though, you still want to keep your brand's identity; and when it comes down to it, your brand is your main image and color scheme. Now that your brand is established, your mobile website is loading fast, and it's easily usabile, put yourself your customer's shoes. Think about what a potential customer is looking for:
  • What does your business offer?
  • Are you open?
  • How can I contact you?
It's really that simple.


With your optimized mobile website, users can successfully interact with your business through their smartphone. Having a mobile website gives you a distinct advantage competition, and applying these fundamentals will ensure a good mobile experience your customers.

Tottiko builds affordable, mobile SEO optimized, mobile websites for small businesses. Tottiko is located in North Attleboro, Massachusetts and can be reached by clicking here, by going to, or by calling (508) 202 - 0736. Follow Tottiko on Twitter, Like Tottiko on Facebook and +1 Tottiko on Google Plus.


  1. This comment has been removed by the author.

  2. Our business is started on two thoughts, communicating with customers like never before, and being ecologically sustainable. By providing digital advertising on all spectrums we think this will drastically reduce needless paper consumption. We value two points here, every man we come into contact with, and the earth. for more information see us at

  3. Thanks for the post. We have collect of best mobile wesites
    Mobile websites